You launch a new product, you want to present a new offer, invite your prospects to a salon or simply inform your contacts regularly, the emailing, used wisely, becomes a useful and effective communication tool.
The essential rules for a successful emailing:
The choice of the file and the segmentation of the targets: one does not address the same way to a prospect and a customer.
The title of the message that is also called object must be a real catch; it is what the user sees first and makes him want to open the message.
The content must be clear and concise; you have to find the balance between saying too much or not enough.
The programming of the campaign which must take into account the specificities of the targets or the activity sector ……
Some examples :
– If you schedule a campaign on farmers, you have to consider the period during the year and the time to get the best open rate.
– Take into account the areas of school holidays and avoid broadcasting a campaign 3 days before the holidays of the zone Ile de France, Bordeaux, Versailles.
– You send an offer to the welfare committees for the end of the year festivities: Post it in September rather than in December ….
When performing an emailing operation, it is a good idea to schedule a phone call back to targets who have expressed interest. (clickers of the message)
You can significantly increase the conversion rate of your campaign.
Inserting a form to be filled in, into your message, also helps to gather valuable information.
More than ever, setting up an email campaign cannot be improvised.
With DBI, you benefit from personalized support with an expert in data and customer knowledge.
To discover our support solutions, contact us.
