Emailing

For some time, emailing campaign is an essential complement to all direct marketing plans, promotional campaigns, prospecting or websites presentation.

Emailing campaign performed on qualified datalists and receptive readers is an awesome weapon. It is a complementary fast and effective media of your traditional communication that is the maiing or the faxing campaigns.

What are the benefits?

With a rate of several thousands of domain names registered every month, it is easy to understand that all websites will not end up on the first page and first position in search engines. The current profileration of the federative portals of an activity is only stressing the problem. Finding a requested information is more and more difficult and the internet is unfortunately a victim of its success.Thus, what better way to sell and publicise its website than to present it directly to its potential customers with opt-in emails datalists?

The Rate of success?

Whether your message is intended to attract new customers online or retain existing ones, marketing by email is recognized in all studies on e-commerce and new technologies as a quick and highly effective to get there. In the near future, it will experience a tremendous explosion. As soon as your email campaign is done, the promoted pages are visited. Rates vary of course, depending on the content of the message, its length, the conditions of its transmission and some other technical parameters. The differences range between 3% and 19.2% within a period found 72 hours. There are few email datalists available today. The trend should reverse in future years when the producers of files will realise that email is a complementary and essential communication tool of traditional mailing. We invite moreover our customers not to give up the mailing campaign. Indeed, it is essential to leave a track on the desk of your prospect, the emailing campaign does not make that. To help you to understand the jargon of emailing, here is some definitions of frequently used terms:

Permission Email: Is sent by emailing a large number of messages to a consenting population voluntarily registered to an emailing list or newsletter and would like to receive this type of message. The sender then communicates relevant information to a willing target population, therefore very receptive and in respect of netiquette and the holder's address.

Opt-in : Should give his/her agreement during a filling of questionnaire to agree to receive emails from prospecting

Opt-out: Email opt-out files are the most common : It is necessary to specify not to be contacted by third parties (check a specific box or send a mail)

Spamming: Email addresses collected automatically by robot on the web without the consent of their owners, which will attract you rightly much anger and damage your brand image a lot.

Tracking or Rate of click: Number of visited URL addresses. 

Opening rate: The rate of opening and email campaign corresponds to the ration ((opened messages/sent or delivered messages)*100). It can be obtained only by sendin an email in HTML format. The open rate is a key indicator, whose careful study tests the message subject or see an erosion of attention to a newsletter.

Conversion rate: It measures the actual performance of a file,  on an offe, on an operation…  We obtain the rate of conversion by dividing the number of sales realised by the number of returns.

Hard Bounce: This is an error message or permanent failure sent by the server in the domain recipient of a message to the server issuing the email campaign. A hard bounce corresponds for example to an error on the "name" or "the domain" parts of an email address.

Soft Bounce: It is a message of error or temporary failure sent by the server in the domain recipient of an email message to the sending mail server's emailing campaign.

Please contact us on 00 33 (1) 55 58 00 11 to discuss together about your development plans in France.

Milly CASTELLA  mcastella (at) dbifrance.com

Xavier CREUZE  xcreuze (at) dbifrance.com 

 
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